Our interactions are becoming increasingly channelled through techno-social networks; communication is harnessed by algorithmic mediation. These networks are of a construction rendering the participant as only an actor, producing flows of data converting into systems of economic gain - systems revolving around the accumulation of attention.
Social media applications have bolstered the cybernetic envelopment of human infrastructure, permeating our social landscape with the disembodied realm of the immaterial, altering the texture of everyday experience beyond recognition. The virulent nature of these applications requires a circulation of imagery for their persistence. HyperLoad is a project engaging with the informational overload confronting individuals every day through these contemporary digital experiences. The project inquires into the memetic reproduction formulated by these networks through the feedback-acceleration they produce, dissolving content of its origin through the re-circulation of imagery across feeds, triggering a morphing of aesthetic expression possessed by artificial symbolism in perpetual flux.
Today abstraction is no longer that of reality. Simulation is no longer that of a territory, a reference, or substance. Instead, it is the generation by models of a real without origin or reality: a hyperreal. HyperLoad communicates the algorithmic annihilation of the real through a visual dialogue envisioning a localised experience, simulating an exchange illustrating the memetic inbreeding produced by digital communications.
We invite individuals to question whether this is social media technology, or social mediation technology, observing how its current structure, distribution, and control can be contemplated as we expand into the digital age.
